In a recent statement, Blake Jorgensen, CFO of Electronic Arts, once again talked about the success of the various “Ultimate Team” modes. It is said that nearly half of all players now invest in microtransactions.
When it comes to the way microtransactions are used in video games, in the past few weeks, especially those responsible for Electronic Arts had to put up with some criticism.
In a recent statement, Blake Jorgensen, CFO of Electronic Arts, picked up on this topic again, pointing out that EA understood well how microtransactions are desired. As an example he mentions the different “Ultimate Team” modes, which are used by 70 to 75 percent of the players who buy a sports title from EA Sports.
Ultimate Team: Around half of the players should invest in microtransactions
According to Jorgensen, half of the “Ultimate Team” players again invest money in microtransactions. Therefore, in the coming months, EA’s main goal is to make the “Ultimate Team” modes even more appealing to users. Jorgensen continues: “This form of entertainment is probably one of the highest value for consumers. If you’re in a movie these days, you might get rid of $ 20 before buying popcorn. Still, it’s fun. ”
“But at the same time, a video game that costs $ 60 and is played by people three, four, or five thousand hours provides a high value for the money. Even if you spend a little more money beyond that. This is usually done to increase the excitement and fun of the game. So all we’re trying to do is give the players what they want, and more of that, instead of developing a new game or trying something else, “he concludes.
Just recently, Electronic Arts pointed out that the Ultimate Team modes generate around $ 800 million annually.