According to Ubisoft, players must be given the option of opting out of microtransactions and lootboxes. Ultimately, the Zang should not have to buy something. This approach appeared to have occurred last year.
Microtransactions and Lootboxes have become something that can not be used effectively in recent months. Ubisoft also commented on this topic in the context of its most recent annual report. For the company also generates a lot of money with the additional contents. Revenue from recurring investments has grown by as much as 87 percent to $ 319 million in the case of Ubisoft. The revenue now accounts for 27 percent of total sales of Ubisoft.
The Chief Financial Officer Alain Martinez said in this context, must be respected at the Lootboxen on two things. It is the quality and freedom of choice. According to the CFO, Ubisoft must always deliver the right quality so that people get an interest in such additional content.
At the same time, it is important to give customers a credible feeling that they really have no disadvantages if they do not use the microtransactions. You should always have the choice. Ultimately, Ubisoft believes that the micro-transactions in Rainbow Six Siege or Assassin’s Creed Origins have been well received.