Lets Plays and streams are growing, especially among the younger generation. According to SuperData, a total of 665 million people worldwide use gaming videos and live broadcasts of games. This entertainment medium is more successful than Netflix, HBO, Hulu and ESPN.
While the use of classic media such as TV offers and printed magazines continues to decline, there is a shift in user numbers towards video offerings such as Youtube and Twitch. An important role is played by the Lets Plays and Streams, where viewers can track how a player masters any video game. Many people earn a lot of money with the provision of game content. There are also some millionaire already.
The analysts at Superdata Research have looked at the usage of video game content more closely. They came to the conclusion that more gaming videos were accessed than Netflix, HBO, Hulu and ESPN. Alone Twitch comes on more viewers than the American sports channel ESPN. This, of course, affects revenue generated by video game content. This year, 4.6 billion US dollars will be implemented. This means that even the Bundesliga will be overshadowed.
And the growing success of advertised offers is apparently reflected in the subscriber numbers of traditional pay-TV channels. According to Superdata Research, video game video viewers tend to cancel traditional subscriptions. Money is not always the case. Because the gaming viewer is credited on average a high income. 46 percent of the viewers were female.
According to Superdata Research, around 665 million people worldwide use gaming videos and streams. 76 percent of the viewers want to learn about the game after the start of the stream or the gameplay video before they buy it. 60 per cent also use the offers for pure entertainment or pastime. You can find the complete report on SuperData.