Apple is working on getting the Apple TV product to reach more masses; He added Timothy D. Twerdahl, who gave the firm years like Amazon, Netflix, Roku, to his staff.Apple, which is expected to give more weight to the iPhone this year, is not throwing back its other products. The company has made a major transfer from Amazon to the set-top box Apple TV.
Timothy D. Twerdahl, who has been the leader of the team that has developed Amazon’s FireTV set-top and rod-shaped television products for years, will now be responsible for marketing Apple TV.It is not known what kind of projects Twerdahl will work on, but at first it is estimated that steps will be taken on the brand image of Apple TV concept. Later, it is stated that there may be new initiatives on marketing.
Twerdahl, who joined Amazon in 2013, previously served as vice president of Netflix and Roku. Twerdahl has a great deal of experience in Internet-connected TV boxes. In this regard, Apple TV brand image and marketing expectations are big ones.