The French publisher Ubisoft has now announced that the company’s logo has been changed. Accordingly, the iconic vortex of the company is now being modernized. According to Ubisoft, the new verge is a concrete development of the last logo and should ultimately be the beginning of a new era. In this, Ubisoft wants to focus on live games as well as digital games that conjure immersive worlds into the domestic living room.
More reserved and more modern
On the official Ubiblog, the responsible persons once again took a look into the past and betrayed the fact that the original logo from the year 1986 in concentrated form should embody everything that the 80s had to offer. At that time, Ubisoft was still a local distributor of video games. In 1995 Ubisoft sat down on the rainbow and celebrated the birth of “Rayman”. From then on, the company was also a developer who had focused on family-oriented content.
In 2003 they also introduced the swirl, which should symbolize the development of games for a more adult audience. At that time the purchase of Red Storm Entertainment and the development of further “Tom Clancy” games took place. However, Ubisoft has also lost words to today’s time.
“Today, we create entire worlds that live within video games, comics, movies, television, books and recreational parks.” Our logo is much more reserved, more modern and monochromatic, “it says. “The transparent elements within the design allow an insight into the incredible playing worlds and thus also a taste for what is yet to come.”
The vortex and the O are a reminiscence of the hand-painted forms and are intended to represent human qualities such as enthusiasm, curiosity, and the grain of madness. Within the framework of the E3 2017, Ubisoft will present new games and worlds, which should also prove the beginning of a new era.