The return of the microtransactions to the shooter “Star Wars Battlefront 2” is no longer 100 percent sure. Blake Jorgensen hinted at the Nasdaq Investor Conference. Original plans suggest that microtransactions in a modified version should someday be included in the title again.
Blake Jorgensen is the chief financial officer of Electronic Arts and has been busy for several weeks raising investor sentiment following the marketing disaster surrounding Star Wars Battlefront 2. At the Nasdaq Investor Conference, a rather interesting statement was made. It suggests that the return of microtransactions in “Star Wars Battlefront 2” is not all that set in stone any more.
In the wording, Blake Jorgensen emphasized: “Over time, we will deal with the question of how we want to bring the micro-transactions into the game or let it be and in what form that will happen.” Electronic Arts may well have reason to fear that image damage could be even greater if microtransactions return.
In the further course, the CFO emphasized that “Star Wars Battlefront 2” will sell well for the Christmas business and next year – despite the enormous criticism of the Lootboxes and micro-transactions. Anyway, the system was banned in the launch week of the shooter from the game. Jorgensen once again said that listening to customers and launching “Star Wars Battlefront 2” was a great learning experience.