The executives of SEGA have now announced that they will have major plans for their own brands in the future. The publisher would like to revive inactive brands in order to advance the company.
We already reported that the Japanese publisher and developer SEGA achieved a positive financial result in the fiscal year 2017, which is mainly due to the games “Total War: Warhammer” and “Persona 5”. Now, SEGA has also unveiled the presentation that had been offered to investors to show what plans and objectives the company has in the entertainment content business, which includes the video games,
According to this, SEGA would like to create “moving experiences” and be a “game changer” in the industry, which generates at least 300 billion yen in annual sales as well as 30 billion yen in business income. To achieve this, SEGA is now planning to publish games, which will be “big hits” instead of the previous “middle hits”. They also want to focus their investments on promising titles by pushing the advertising on them.
Furthermore, the business is to be transformed from device-centric to brand-centered, whereby the brands of the enterprise is to be expanded and more extensively used. For this, one will revive inactive brands, the existing brands, create completely new brands and use external brands. Furthermore, the development on several platforms (PC, consoles and mobile) is to be expanded. Last but not least, simultaneous publications are also planned in Japan, North America, Europe and Asia. Furthermore, the multiplatform and global developments are to be marketed by organizing studios which are aligned to the respective brands.
Which classic SEGA brands would you like to see again?