The PlayStation 4 Pro does not sell very well when compared to the standard PS4. The share is just 20 percent. Sony wants to change this situation during the Christmas business something.
Sony has released the PlayStation 4 Pro last year. This was not accompanied by an increase in the price. Rather, the standard model of the PS4 including the Slim variant is offered more cheaply since then. And to the weaker, but cheaper console, most customers access.
The PlayStation 4 Pro is only about 20 percent. And 40 per cent of the buyers already came from the PS4 warehouse, since they had the standard version before. Sony does not seem to be very satisfied with the situation. In this context, Sony’s Interactive Entertainment Europe President Jim Ryan hopes that the share of pro-sales will continue to grow. Especially during the Christmas business, which will start in a few months, the sales should be boosted.
In addition, it is said that the PlayStation 4 Pro has not been advertised so far, because in the worldwide sales shelves in the first months, too few available copies lingered. For the Christmas business, however, one was well equipped. And so Ryan is looking forward to “sell a lot of PS4 Pros.”
Also, Jim Ryan dedicated the Nintendo Switch. According to his assessment, the Nintendo console of the PS4 short-term market shares could decrease. This is especially true of the group of casual players. Ryan also hopes that thanks to the new console the million Wii players could be reactivated. And if they enter a shop, but the Nintendo Switch is not due to the delivery situation, then one or other returners could access the PlayStation 4.