In an interview with MCV UK, Laura Miele, executive vice president of Global Publishing of Electronic Arts, underlined that EA’s revenue was secondary. Much more important is the player’s satisfaction and the commitment of the community.
The Executive Vice President of Global Publishing, US video game producer Electronic Arts, Laura Miele, spoke with MCV UK and announced that many decisions made at the company were aimed at the satisfaction of the players community. This includes, for example, the fresh competitive mode in “Battlefield 1”.
With the aid of various tools, one would measure the mood and the commitment of the community and prioritize it higher than the pure sold numbers or the money invoiced. That would have already been fulfilled with “Battlefield 1” and the new mode. So one would have invited players to the studio, which helped the developers in the creation process. For this reason too, Miele thinks that it is “a golden era for players” because they have “such a strong voice in what we create”.
The player would always be in the focus of EA’s activities, and the new leadership around Andrew Wilson would have made the company a “player first” company. Obendrein would have radically changed the way people think about services in games to value the atmosphere and commitment of the community as well as the EA teams. These are to be improved and become more in the future. Miele himself describes the connection to the fans as a “solid red thread, which we never want to break”.